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Wang, Jing .

Brand new China : advertising, media, and commercial culture

Publisher: Cambridge, Mass. Harvard University Press 2008 .Description: xiii, 411 p. ill. 22 cm .ISBN: 9780674026803; 0674026802.Related Subjects: Advertising -- China | Marketing -- China | Society -- Sociology -- Advertisment -- Media -- Brand name products Online Resources: Table of contents only Contents: Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
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Item type Location Call Number Status Notes Date Due
Book General Reading Room 2185/0368+2 (Browse Shelf) Available 339458
Book General Reading Room 2185/0368 (Browse Shelf) Available 203409

Includes bibliographical references (p. 357-392) and index.

Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.

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