| 000 -LEADER |
|---|
| fixed length control field |
01558cam a2200301 a 4500 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
85.40 |
| Source of number |
bcl |
| 001 - CONTROL NUMBER |
|---|
| control field |
IFS203409 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20091012151652.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780674026803 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0674026802 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
Institut für Sinologie |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
C#P |
| -- |
UKM |
| -- |
OCLCA |
| -- |
VP@ |
| -- |
NLGGC |
| -- |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-cc--- |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wang, Jing |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand new China |
| Remainder of title |
advertising, media, and commercial culture |
| Statement of responsibility, etc |
Jing Wang |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cambridge, Mass. |
| Name of publisher, distributor, etc |
Harvard University Press |
| Date of publication, distribution, etc |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 411 p. |
| Other physical details |
ill. |
| Dimensions |
22 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 357-392) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
China. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
China. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Society -- Sociology -- Advertisment -- Media -- Brand name products |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0722/2007027501.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |