Normal View MARC View ISBD View

Wang, Jing

Brand new China advertising, media, and commercial culture Jing Wang - Cambridge, Mass. Harvard University Press 2008 - xiii, 411 p. ill. 22 cm

Includes bibliographical references (p. 357-392) and index.

Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.

ISBN: 9780674026803 0674026802

Subjects--Topical Terms:
Advertising--China.
Marketing--China.
Society -- Sociology -- Advertisment -- Media -- Brand name products