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Golden arches east McDonald's in East Asia edited by James L. Watson - 2nd ed. - Stanford, Calif. Stanford University Press 2006 - xvi, 256 p. 23 cm

Includes bibliographical references (p. [239]-246) and index.

"McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. For the second edition, James L. Watson covers recent attacks on the fast food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry. The new edition also brings the story of East Asian franchises into the twenty-first century."--BOOK JACKET.

ISBN: 0804749884 0804749892 9780804749893

Subjects--Topical Terms:
Sociology -- Fast Food Culture -- McDonald's -- East Asia -- Consumerism--Social aspects--East Asia.
Globalization--East Asia.