| 000 -LEADER |
|---|
| fixed length control field |
01751cam a22003014a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
IFS340098 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100115124527.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0804749884 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0804749892 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780804749893 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
Institut für Sinologie |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
VP@ |
| -- |
HUA |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
Institut für Sinologie |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
VP@ |
| -- |
HUA |
| -- |
OrLoB-B |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
ae----- |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
338.761647955 |
| Item number |
G61 W33 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Golden arches east |
| Remainder of title |
McDonald's in East Asia |
| Statement of responsibility, etc |
edited by James L. Watson |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Stanford, Calif. |
| Name of publisher, distributor, etc |
Stanford University Press |
| Date of publication, distribution, etc |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 256 p. |
| Dimensions |
23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [239]-246) and index. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. For the second edition, James L. Watson covers recent attacks on the fast food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry. The new edition also brings the story of East Asian franchises into the twenty-first century."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sociology -- Fast Food Culture -- McDonald's -- East Asia -- Consumerism |
| General subdivision |
Social aspects |
| Geographic subdivision |
East Asia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Globalization |
| Geographic subdivision |
East Asia. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Watson, James L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|