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005     20100115124527.0
020    _a0804749884
020    _a0804749892
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040    _aDLC
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       _dBAKER
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       _dHUA
040    _aDLC
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041    _aeng
042    _apcc
043    _aae-----
092    _a338.761647955
       _bG61 W33
245 00 _aGolden arches east
       _bMcDonald's in East Asia
       _cedited by James L. Watson
250    _a2nd ed.
260    _aStanford, Calif.
       _bStanford University Press
       _c2006
300    _axvi, 256 p.
       _c23 cm
504    _aIncludes bibliographical references (p. [239]-246) and index.
520 1  _a"McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. For the second edition, James L. Watson covers recent attacks on the fast food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry. The new edition also brings the story of East Asian franchises into the twenty-first century."--BOOK JACKET.
650  0 _aSociology -- Fast Food Culture -- McDonald's -- East Asia -- Consumerism
       _xSocial aspects
       _zEast Asia.
650  0 _aGlobalization
       _zEast Asia.
700 1  _aWatson, James L.
942    _2ddc
952    _r2010-01-15
       _x09510222
       _40
       _e6
       _00
       _621850380
       _9205064
       _10
       _o2185/0380
       _d2010-01-15
       _z340098
       _70
       _c1
       _g23.00
       _yBOOK
       _aIFS
999    _c340098
       _d340098