| 000 -LEADER |
|---|
| fixed length control field |
00772nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130822160132.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787301223390 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Institut für Sinologie |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Chinese |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
01 |
| Personal name |
Zhu, Shuai |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
01 |
| Personal name |
祝帅 |
| 245 ## - TITLE STATEMENT |
|---|
| Linkage |
02 |
| Title |
Zhong guo guang gao xue shu shi |
| Statement of responsibility, etc |
Zhu Shuai zhu |
| 245 ## - TITLE STATEMENT |
|---|
| Linkage |
02 |
| Title |
中国广告学术史 |
| Statement of responsibility, etc |
祝帅著 |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
A History of Advertising Study in China |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
第1版 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
北京 |
| Name of publisher, distributor, etc |
北京大学出版社 |
| Date of publication, distribution, etc |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[3+2], 306 p. |
| Other physical details |
ill. |
| 440 ## - CONGSHU STATEMENT |
|---|
| Title |
北京大学广告学丛书 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Institutions -- Media -- Advertising -- Communist Era |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|