| 000 -LEADER |
|---|
| fixed length control field |
00792nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20101221132258.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787210030843 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Institut für Sinologie |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Chinese |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
01 |
| Personal name |
Guo, Yu |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
01 |
| Personal name |
郭羽 |
| 245 ## - TITLE STATEMENT |
|---|
| Linkage |
02 |
| Title |
Ying xiao xuan chuan ce hua: qi ye ru he jie mei yi zhi li da kai shi chang |
| Statement of responsibility, etc |
Guo Yu zhu |
| 245 ## - TITLE STATEMENT |
|---|
| Linkage |
02 |
| Title |
营销宣传策划：企业如何借媒体之力打开市场 |
| Statement of responsibility, etc |
郭羽著 |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
第一版 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
南昌 |
| Name of publisher, distributor, etc |
江西人民出版社 |
| Date of publication, distribution, etc |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[2+5+3], 239p. |
| 440 ## - CONGSHU STATEMENT |
|---|
| Title |
中国营销功略丛书 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economy -- Trade -- Business Management -- Marketing -- Communist Era |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|