| 000 -LEADER |
|---|
| fixed length control field |
01019nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100628140247.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787300104591 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Institut für Sinologie |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Chinese |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
01 |
| Personal name |
Kotler, Philip |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
01 |
| Personal name |
科特勒，菲利普 |
| 240 ## - UNIFORM TITLE |
|---|
| Uniform title |
Marketing Management in China |
| Language of a work |
Chinese |
| 245 ## - TITLE STATEMENT |
|---|
| Linkage |
02 |
| Title |
Ying xiao guan li |
| Remainder of title |
(Di 13 ban, Zhong guo ban) |
| Statement of responsibility, etc |
Philip Kotler...[et al.]; Lu Taihong, Gao Hui yi |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
营销管理 |
| Remainder of title |
（第13版, 中国版） |
| Statement of responsibility, etc |
科特勒等著; 卢泰宏, 高辉译 |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
第一版第二刷 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
北京 |
| Name of publisher, distributor, etc |
中国人民大学出版社 |
| Date of publication, distribution, etc |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[14+6]， 582 p. |
| 440 ## - CONGSHU STATEMENT |
|---|
| Title |
工商管理经典译丛 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
附录；术语表 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economy -- General -- Business Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
03 |
| Personal name |
Lu, Taihong |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
03 |
| Personal name |
卢泰宏 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
04 |
| Personal name |
Gao, Hui |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
04 |
| Personal name |
高辉 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|